Consumer Sentiment
At the start of Scene Six, a part of the heading mentions Allen Iverson starting his playoff journey with the Philadelphia 76ers. To us, being from Michigan, this didn’t feel that relevant, but to the people of Reading, Pennsylvania, this was huge. Just last season they had los t th e Eastern Conference Finals, and this year they were back in the playoffs hoping to win it all with their star player, Allen Iverson, leading the way. At the same time, with unemployment dropping to its lowes t ev er, consumer confidence must have been at an all-time high during this period. Since Reading is in Pennsylvania, people there likely felt a strong connection to the team’s success. However, at the same time many of these factory workers didn't even know the owners were planning on replacing them with cheaper international labor. When a local team wins, people often spend more on celebrations, especially at bars or restaurants. That excitement, combined with job security from a low unemplo...